Influencer marketing is growing rapidly, and brands are projected to spend $15 billion on this type of promotion in 2022 alone. It refers to working with people who have established audiences similar to yours and can allow you to reach them with your offer for a fixed price or a commission based on the revenue they help you generate.

Bloggers are a specific kind of influencers who have built their audiences using a blog rather than social media. Even though blogging might sound like a product of the past, people still look for information on the internet, and blogs are among the most popular places they find it, making bloggers great partners for your marketing efforts.

But influencers, whether they use social media platforms or blogs, aren’t just people with millions of followers. In fact, it’s the opposite. Micro-influencers can help you reach people who are just as devoted for a much lower price, which is an excellent alternative for small- and medium-sized businesses with smaller marketing budgets.