Before deciding to do business with you, most people will first go online to learn more about what you do. Apart from your website, social media, and other channels you can control, there are also places you can’t directly influence, and that’s what people say about you and your business.

Reviews can serve two purposes. Positive ones will take the form of social proof and further show people that your restaurant is the place they’ve been looking for. Negative reviews, however, will deprive you of many potential customers who, after seeing that others didn’t quite enjoy the experience, will assume that the same will apply to them, and so they’ll pick one of your competitors instead.

Luckily, websites that collect those reviews give you a chance to manage them and potentially save your business from losing stars and, therefore, customers. Review management is beneficial for all businesses, especially restaurants because they rely heavily on customer opinions.